OUR PROMISE TO YOU
Fresh Clean Threads
For Fresh Clean Seas
At Fresh Clean Threads, we like our clothes fresh and our oceans clean. By choosing Fresh Clean Threads, you're choosing cleaner, healthier oceans. Thanks to your support, we're able to be a loyal partner to Coral Reef Alliance, an environmental nonprofit dedicated to protecting coral reefs around the world. Protecting our planet is a team effort, and every small step counts. By choosing sustainable alternatives, you're contributing to a healthier Earth. Did you know that by 2050, 90% of global coral reefs are projected to experience coral bleaching annually? Together, we can help reduce our environmental impact and work toward a more sustainable future.
Where we came from
The Ocean Is Our Backyard
When Fresh Clean Threads started in a San Diego couple’s guest room, sustainability wasn’t exactly built into the business plan. The primary focus was to simply get the company (then called Fresh Clean Tees) off the ground. Over the years, thanks to hard work and good fortune, we’ve grown into a notable apparel brand. These days, Fresh Clean Threads is still based in San Diego (now in an office, of course), which means we spend a lot of time enjoying the ocean’s beauty and bounty with our family and friends. So our beachside community means a great deal to us, and we’re continually excited to give back and look for new ways to help out.
Fashion & Sustainability
For us to be the clothing brand we want to be, Fresh Clean Threads needs to be part of the solution instead of the problem — and it’s a big problem. The fashion industry is one of the world’s largest polluters, and it doesn’t help that global clothing production has doubled since 2000.
The Big Problem:
1 dump truck's worth of clothing is burned or dumped in a landfill every second.
10% of global carbon emissions stem from fashion production.
35% of microplastics in the ocean come from synthetic textiles.
WHAT WE’RE DOING
Our Guarantee
Customers like you help Fresh Clean Threads be a stronger partner to Coral Reef Alliance, an environmental nonprofit that works at local, regional, and global levels to save the world's coral reefs. We donate a minimum of $50,000 annually to Coral Reef Alliance to support their ongoing mission to protect our reefs globally. You can confidently shop knowing that money is helping to keep coral reefs healthy, so they can adapt to climate change and survive for generations to come.
WHAT WE’RE DOING
Materials And Manufacturing
As we work towards a more sustainable future, we are partnering with factories that are on board with innovating our products and manufacturing practices towards this promise. Not only are we moving the needle to certify our materials for traceability, every factory in our supply chain is certified with Worldwide Responsible Accredited Production (WRAP) guaranteeing that the work environment is socially and ethically responsible.
WHAT WE’RE DOING
Reducing Plastic Waste
We have transitioned to 100% recyclable packaging and eliminated all single-use plastic elements.
WHAT WE’RE DOING
Analyzing And Communicating
We continually explore our company’s environmental impact with in-depth analysis to fully understand the results of our actions. As our eco-friendly practices evolve, we share our learned insights with partners to support common sustainability goals.
What Our Future Looks Like
At Fresh Clean Threads, we're always refining our approach to long-term sustainability. Below are just a few endeavors we're currently working toward.
Threads with meaning. Style with purpose.
Great style starts with the perfect shirt. Complete the look with pieces that pull it all together.
