Looking for new favorite YouTube channels can all too easily turn into a rabbit hole, especially in the style and lifestyle realms. But among those seemingly infinite channels, there are always going to be a handful that stand out from the crowd. This particular list offers five men’s lifestyle YouTubers who are likely sharing the exact kind of content you’re looking for.
Men’s lifestyle channels typically don’t fall into just one niche, however, so these cover a broader spectrum, offering fashion insight, grooming tips, and vlogs. Men’s lifestyle is a wide genre, making it approachable for newcomers and established fans alike, whether you’re just getting interested in assembling awesome outfits of men’s basics or you’re an amateur hairstylist. [We’ve all been tempted to cut our own hair, right?]
We’re going to take a look at some men’s lifestyle channels on YouTube that range from fashion-heavy haul videos to daily life and style tips. So if you’re on the prowl for some style-boosting insight, so you can rock the best of the best outfits with your Fresh Clean Tees, we’ve got you more than covered with these!
One Dapper Street
One Dapper Street is a channel run by Marcel Floruss, a menswear blogger. Started in 2008, One Dapper Street has grown into a sizable channel that primarily focuses on men’s fashion and lifestyle. As the channel’s name might imply, there’s a steady feature of dapper content shared by Floruss, who studied fashion at college in New York City.
But dapper isn’t the only style to be found here. Videos cover topics like affordable outfit ideas, how to style seasonal looks, and ways to style jackets or even Halloween outfits (for spooky style). To find your way into the extensive backlog of videos, I’d start with “How to Find Your Own Style,” where Floruss provides five very doable tips.
Matt D'Avella
Matt D’Avella is a YouTuber and filmmaker whose channel primarily focuses on minimalism, self-development, and creativity. Well-known for his Netflix documentary Minimalism: A Documentary About the Important Things, D’Avella, along with his channel, has become a bit of an epicenter around minimalism by offering an approachable take on it.
A departure from channels that are more focused on fashion and style, D’Avella’s videos range from “I Used a Flip Phone for 30 days” to “10 Small Changes That Will Improve Your Life.” Other videos include ideas for a better approach to productivity and what life is like for a minimalist. D’Avella’s channel should be up your alley if you’re especially interested in going minimalist or looking for productivity know-how.
Mens Fashioner
Finding its way to YouTube in 2011, Mens Fashioner is all about style insights, grooming tips, and how-tos. Started and run by men’s style expert Ashley Weston, Mens Fashioner has become a well-known “lifestyle destination,” with a variety of videos that cover just about any aspect of men’s style and grooming, such as clothing fit guidelines and the best kinds of hair products for your respective hair type.
Weston started the channel and accompanying website to offer men style advice from an outside perspective. Early videos on the channel provided individual feedback on outfits before moving onto more diverse and far-reaching areas for a growing audience, such as style hacks and seasonal outfit guides.
Jair Woo
Jair Woo, a self-titled style channel, is all about contemporary fashion trends, hair tutorials, personal style tips, and easy-to-follow DIY tutorials. Started in 2012, Woo’s channel offers insight into and recommendations for everything from how to properly layer clothing to how to go all in on lazy day outfits (because you can always be stylish, even if only for yourself).
Curious about the DIY videos? Some that stood out for me were “How to DIY Your Own Distressed Jeans,” “How to DIY Raw Hem Jeans,” and “How to Redye Faded Black Jeans.”
Daniel Alfonso
Daniel Alfonso is focused on “passion, vision, precision, perfection.” Started in 2012, Alfonso’s channel is all about hair. As a men’s hairstylist and owner of his own men’s salon in LA, his channel is dedicated to hairstyle videos that could definitely serve as inspiration if you're on the lookout for a new cut.
Alfonso’s videos tend to feature him giving different people haircuts with a polished edge as he takes the viewer through the process, providing details as he styles and cuts. Some looks include a modern mohawk, a messy top knot, and even a K-Pop-inspired trim.
So whether you’re a laid-back crew neck t-shirt or v-neck shirt and jeans kind of guy or some renowned layering icon with a flair for long sleeve henleys and pullover sweatshirts, these five YouTube channels have everything you need to keep your style game interesting and only get more stylish.
— Paige Lyman
